The Norwegian American and Swedish American Chambers of Commerce co-host luncheon with ThinFilm
ThinFilm Electronics is a leader in the development of printed electronics. The first to commercialize printed, rewritable memory, the company is creating printed systems that include memory, sensing, display, and wireless communication.
Diageo and ThinFilm Unveil the Connected “Smart Bottle”
The full version of the article below appeared in full on ThinFilm’s website, February 25, 2015.
Diageo, world leader in beverage alcohol, and ThinFilm, global leader in the development of printed electronics and smart systems, look to completely change the role of a bottle in the consumer experience, with a prototype JOHNNIE WALKER BLUE LABEL® “smart bottle” that was unveiled at the Mobile World Congress, taking place March 2-5, 2015.
The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense™ technology – which makes use of smartphones’ Near Field Communications (NFC) capabilities – to detect both the sealed and opened state of each bottle. The tags and the sensor information they contain will allow Diageo to send personalized communications to consumers who read the tags with their smartphones.
Helen Michels, Global Innovation Director, Futures Team at Diageo, said:
“Mobile technology is changing the way we live, and as a consumer brands company we want to embrace its power to deliver amazing new consumer experiences in the future.
“We constantly experiment with the latest cutting edge technologies to enrich and enhance the experiences delivered by our iconic brands. Our collaboration with Thinfilm allows us to explore all the amazing new possibilities enabled by smart-bottles for consumers, retailers and our own business, and it sets the bar for technology innovation in the drinks industry.”
Davor Sutija, ThinFilm Chief Executive Officer, said:
“As mobility becomes ubiquitous, consumers want and expect brands to follow suit and deliver custom mobile experiences. But today’s conventional NFC mobile marketing solutions are not technologically advanced enough to create immersive or customizable consumer experiences.
By leveraging OpenSense™, Thinfilm is enabling the ‘smart bottles’ to carry digital information that can be accessed via NFC smartphones. Diageo can reap the benefits of the intelligence gleaned from our smart sensors and create engaging experiences for its customers. This is how we will begin to build the real Internet of Everything.”